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Public Relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1] Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing[3] or advertising.[4] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[5] The aim of public relations is to inform the public, prospective customers, investors, partners, employees and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government,government agencies and public officials as PIOs and nongovernmental organizations and nonprofit organizations. Jobs central to Public Relations include account coordinator, account executive, account supervisor and media relations manager.[6] Those interested into public relations should have strong written and speaking abilities, be team focused and creative. A masters in strategic communication will enhance a marketing or communication BS or BA and make prospective employers more competitive in the job market.
Public relations specialists establish and maintain relationships with an organization’s target audience, the media and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management [7] Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client’s many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.[8]
Fort Valley
Fort Valley is a city in and the county seat of Peach County, Georgia, United States.[5] As of the 2010 census, the city had a population of 9,815.[6]
The city is in the Macon metropolitan area.
The town’s name is a mystery, as it has never had a fort. Historians believe that the name was mistakenly changed in a transcription error when the post office was named; the area was originally thought to have been called Fox Valley.[1]
Founded in 1836, Fort Valley was incorporated as a town in 1854 and as a city in 1907. In 1924 Fort Valley was the designated seat of the newly formed Peach County.[7]
Fort Valley was the backdrop for a Life magazine feature story in the March 22, 1943 edition. The World War II-era story focused on the town’s sponsoring of the “Ham and Egg Show,” a contest held by African-American farmers to highlight ham and poultry production in Peach County, Georgia.[8]