Advertising
Advertising (or advertizing)[1][2][3] is a form of marketing communication used to promote or sell something, usually a business’s product or service.
In Latin, ad vertere means “to turn toward”.[4] The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.[5][6]
In 2015, the world spent an estimate of US$592.43 billion on advertising.[7] Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.[8]
Fort Valley
Fort Valley is a city in and the county seat of Peach County, Georgia, United States.[5] As of the 2010 census, the city had a population of 9,815.[6]
The city is in the Macon metropolitan area.
The town’s name is a mystery, as it has never had a fort. Historians believe that the name was mistakenly changed in a transcription error when the post office was named; the area was originally thought to have been called Fox Valley.[1]
Founded in 1836, Fort Valley was incorporated as a town in 1854 and as a city in 1907. In 1924 Fort Valley was the designated seat of the newly formed Peach County.[7]
Fort Valley was the backdrop for a Life magazine feature story in the March 22, 1943 edition. The World War II-era story focused on the town’s sponsoring of the “Ham and Egg Show,” a contest held by African-American farmers to highlight ham and poultry production in Peach County, Georgia.[8]